Muhammad Hisyam Nasrullah

Muhammad Hisyam Nasrullah

Crafting scalable SaaS software, engineering intelligent AI systems, directing digital buyer acquisition for residential properties, and managing profitable ad funnels generating hundreds of millions: crafted with tranquility from Lumajang, East Java.

0+ Products Shipped

0Units Properties Sold (@ IDR 166M)

0M+ Ad Revenue (IDR)

tatakoz.my.id

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Next.js WhatsApp API SaaS

TataKoz

Comprehensive boarding house management platform with automated WhatsApp billing, real-time rent tracking, and income analytics. Adopted by 500+ owners.

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sebar.pro

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Desktop & Web CRM Broadcaster

Sebar Pro

High-capacity WhatsApp CRM with multi-device connections, smart spintax generator, sales pipeline kanban, auto-responder, and contact scraping.

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tataservice.my.id

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Vite Inventory Automated Invoicing

TataService

All-in-one electronic and repair workshop management app with parts inventory, live technician status, and automatic WhatsApp repair notifications.

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kavling.pro/simak

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Property ERP Finance Installments

SIMAK KavlingPro

Property development and land lot management software: executive financial overview, installment schedules, agent commissions, and contract generation.

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app.tatakerja.com

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TataKerja Workspace SOP & Job Description AI Builder

AI SaaS SOP Maker Organizational

TataKerja App

Intelligent SOP and Job Description builder powered by custom LLM prompts: generating complete corporate workflows and standardized manuals in minutes.

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eksporin.com

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B2B Platform Trade Hub Commodities

Eksporin

B2B export-import marketplace bridging Indonesian local producers and manufacturers with global buyers: cataloging, international RFQ, and freight matchmaking.

Enterprise Platform

tatakerja.com

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Digital Products Ready Blueprints E-Commerce

TataKerja Marketplace

Comprehensive digital marketplace delivering 18+ turnkey operational blueprints: from culinary franchise SOPs and automotive service playbooks to digital agency operational kits.

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ragalab.com

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HealthTech & Sport Athlete Scouting Wellness & Recovery

RagaLab+

Integrated athlete talent scouting and selection portal, structured wellness curriculum builder, training load tracking, and real-time athletic recovery monitoring platform.

Active Web Platform

Verified Impact & Sales

From targeted residential property advertising to directing paid media funnels generating hundreds of millions: every result is built on measurable data and verified business growth.

🏢 Real Estate Paid Media PT Bagus Permata Biru ↗ 84 Units Sold · IDR 13.94B GMV

Paid Acquisition: 84 Property Units Sold

84 Units Sold (@ IDR 166M) · ~IDR 13.94B GMV · Role: Digital Advertiser & Lead Acquisition (Mortgage KPR, admin, & akad managed by developer team).

Verified Property Sales Record · PT Bagus Permata Biru

84 Units @ IDR 166M · PT Bagus Permata Biru

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Case Overview & Execution

84 Residential Units Sold via Targeted Paid Ad Funnels

In strategic collaboration with property developer PT Bagus Permata Biru, I directed paid digital buyer acquisition campaigns for residential housing units priced at IDR 166,000,000 per unit, generating approximately IDR 13.94 Billion in gross transaction value (GMV) across 84 completed unit sales.

My responsibility was strictly focused on performance marketing and lead generation: orchestrating targeted paid media funnels and qualifying prospective buyers. Back-office administrative filing, mortgage bank approval processing (BRI, BTN, BNI, Mandiri), and official notary deed signings (akad) were managed entirely by the developer's internal team.

84 Units Closed via Ads

~IDR 13.94B Sales Volume (GMV)

IDR 166M Unit Base Price

📈 Meta Ads Scaling Direct Response E-Commerce IDR 581.6M Revenue · 2.36x ROAS

IDR 246M Ad Spend Yielding IDR 581M Revenue

Verified e-commerce performance marketing scaling at 2.36x Net ROAS via Conversion API (CAPI) server-side tracking.

Meta Ads Performance Report · IDR 581M Revenue

Verified Meta Ads Report

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Performance Marketing Case Study

Meta Ads Scaling: IDR 246M Spend to IDR 581M Revenue

Directed and optimized multi-angle conversion funnels across Meta Ads Manager, turning IDR 246,527,112 in ad spend into IDR 581,649,763 in verified conversion revenue, maintaining a profitable 2.36x Net ROAS at volume.

Campaign architecture combined broad segmentation with Meta Conversion API (CAPI) server-side tracking, high-converting direct-response video hooks, and streamlined landing page checkout experiences to maximize revenue while minimizing cost per acquisition.

IDR 246.5M Ad Spend Managed

IDR 581.6M Tracked Revenue

2.36x Net Return (ROAS)

Performance Marketing

Strategic bidding, deep audience segmentation, lookalikes, and funnel-tailored conversion campaigns.

Creative Specialist

Hook-first video concepts, thumb-stopping static visuals, and dynamic formats built to lower cost-per-acquisition.

Copywriting & Landing UX

Persuasive direct-response messaging paired with clean, high-speed landing pages engineered for maximal checkout rates.

Let's Build Something
Exceptional Together.

Whether you have a software product in mind, need to scale your paid media, or want to explore tailored AI workflows, feel free to reach out anytime.

Lumajang Studio Time

--:--:-- WIB

East Java, Indonesia (UTC+7) · Available for High-Impact Projects

📍 Lumajang, East Java, Indonesia · GMT+7

Muhammad Hisyam Nasrullah

Where Deep Code Meets
Warm Craftsmanship

Full-Stack SaaS

AI Engineering

Performance Marketing

Creative & Copy

Tools of the Trade

Development & Architecture

AI & Automation

Performance Marketing

Creative & Direction